DoomToll

YOUR ATTENTION HAS A PRICE.
WE JUST MAKE YOU PAY IT.

DoomToll Arcade Cabinet

Already have DoomToll? Log in to your dashboard.

DoomToll is a digital tollbooth for your phone. It replaces your social media icons with look-alike shortcuts that randomly insert a paywall between you and your social media addiction. You can always choose to touch grass — it's always free.

How it works

01

Swap your icons

Add DoomToll web clips to your home screen. They look identical to the real apps. Your thumbs won't know the difference.

02

The lottery fires

25% of taps hit the toll booth. The other 75% pass through free. You never know which tap will cost you.

03

Pay or touch grass

Pay 10¢ to open the app, or tap "Touch Grass" and save your money and your time. Your call.

The moment of truth

Every tap becomes a decision. Not a reflex.

Instagram INSTAGRAM
$4.70 this month
47 opens
89 touched grass
Pay 10¢ · Open Instagram
Touch Grass 🌱

Why this works

Every other tool does one of these things. Only DoomToll does both.

No Financial Stakes
Financial Stakes
Delayed Consequence
Screen Time
Digital Wellbeing
Beeminder
stickK
Real-time Interception
One Sec
Opal, Brick
DoomToll

Loss Aversion

Losing money hurts more than gaining it feels good. Screen time limits are free to ignore. A toll isn't.

Variable Ratio

You never know which tap costs money. Same mechanic as slot machines — but inverted against your worst habits.

Pain of Paying

Willpower fights a slot machine with good intentions. DoomToll fights it with a competing psychological force of equal weight.

Instagram Instagram
TikTok TikTok
Facebook Facebook
X (Twitter) X
YouTube YouTube

Do the math

You open Instagram 47×/day
Toll rate (default) 25%
Tolls per day ~12
Daily doomscroll tax $1.20

Or... you could just touch grass. That part is free.

No surprises

How billing works

Each "Pay 10¢" tap adds to your monthly tab. At the end of the month, Stripe sends one invoice. 50 opens × $0.10 = $5.00. That's it.

"Touch Grass" is always free

We only charge when you choose to scroll. Walking away costs nothing. We're rooting for you to owe us $0.

No subscription fee

There is no monthly fee. No hidden charges. You pay exactly what your doomscrolling costs you.

iPhone only (for now)

DoomToll uses iOS web clips — icons on your home screen that route through our tollbooth. No app install needed.

Your doomscrolling is free right now.

That's the problem.

Set up in 2 minutes. Cancel anytime via Stripe.